Want a Lifetime Pass on Public Transit? Just Give Up Your Car!

The city of Murcia, Spain has recently started offering residents a lifetime pass on their newly built trolley system.  There is only one catch:  these same residents must trade in their cars in exchange.  This rather radical idea is only available for a limited time, but apparently has already picked up steam in the small city.  In addition to this promotion, the city of Murcia has also started posting humorous advertisements around the city depicting how troublesome it is to find a parking space for your car within the city challenging the notion of car ownership even further.  You can read more about this radical promotion here.